The Luminosity Project

I was tasked with developing a branding for a fictional non profit that centered on those with color vision deficiency, also known as color blindness. I developed a muted palette so that it would be universally visible regardless of the type of color vision deficiency. I also incorporated the concept of the Inshihara test in the logo and branding. The Inshihara test is used to diagnose color vision deficiency and the type of color vision deficiency.